An experienced brand creative and producer, with a proven track record in creating compelling, value-driven brands and narratives. 
— Brand Strategy
— Product Strategy
— Creative Direction
— Styling
— Casting
— Content Strategy
— Location Scouting
— Art Direction
— Brand Management
— Art Direction

I’m sure that when I die, I’m still going to say ‘I haven’t understood’. It’s the cliché: the more you understand, the more ignorant you know you are. I’m just really an enthusiast and I have an obsessive belief in what I’m doing because it’s important for me.
        But I’ve never had any feeling that this is going to mean anything for anyone else. It’s just the way of working out my salvation. People just do the best they can. And I don’t know any other way to do it. (from an interview in White Heat Magazine, 2010)